NFT marketplace ArtSpace
The goal of the NFT Art Space Store project is to create a user-friendly online platform that allows artists to showcase and sell their digital artwork as non-fungible tokens (NFTs) while providing art enthusiasts and collectors with a secure and enjoyable way to discover, purchase, and trade NFT art.
UX / UI designer, UX researcher.
The current NFT art market lacks a centralized and user-friendly platform that effectively connects artists with potential buyers and collectors. Artists often struggle to find a reliable and accessible marketplace to monetize their digital creations through NFTs. At the same time, art enthusiasts and collectors face challenges in discovering high-quality NFT art, verifying authenticity, and securely transacting in the NFT ecosystem. This project aims to address these issues by creating a comprehensive NFT Art Space Store that caters to the needs of both artists and art enthusiasts, fostering a thriving NFT art community.
Working in a team with a senior designer, developer, project manager. Finalization of design, creation of adaptive design, applications, research.
The GOAL:
My role:
The PROBLEM:
Responsibilities:
User research: personas
In the User Research section, I showcase my commitment to designing with a user-centered approach. This section delves into the critical process of understanding and empathizing with the target audience to create designs that truly resonate with users. I gather insights, conduct usability testing, and apply user feedback to inform design decisions.
Emily Rodriguez
Goals
Age: 28
Education: Bachelor's Degree in Graphic Design
Hometown: Miami, Florida
Family: Married
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree in Graphic Design
Hometown: Miami, Florida
Family: Married
Occupation: Freelance Graphic Designer
- Establish an NFT Art Portfolio;
- Monetize Artwork Successfully;
- Build an Artistic Reputation;
- Lack of User-Friendly Platforms;
- High Transaction Fees;
- Difficulty Connecting with Collectors;
Frustrations
Problem statement:
David Patterson
Goals
Age: 40
Education: Master's Degree in Business Administration
Hometown: New York City, New York
Family: Single, no children
Occupation: Art Collector and Entrepreneur
Education: Master's Degree in Business Administration
Hometown: New York City, New York
Family: Single, no children
Occupation: Art Collector and Entrepreneur
Emily is frustrated with the lack of user-friendly NFT art marketplaces, which hinder her ability to showcase and sell her digital artwork effectively. She's looking for a platform that offers low fees, a supportive community, and reliable transaction processes.
- Expand NFT Art Collection;
- Explore Investment Opportunities;
- Promote Transparency and Authenticity;
«I want to share my art with the world and provide for my family through my passion. Finding the right platform to sell my NFTs is the key to making that dream a reality.»
- Lack of Trustworthy Platforms;
- Authentication Challenges;
- Marketplace Fragmentation;
Frustrations
Problem statement:
— EMILY
David is frustrated with the current NFT art market's lack of transparency and security. He's seeking a platform that offers verified, high-quality NFT artworks and reliable authentication processes.
Bio
«As an art lover and collector, I want to ensure the authenticity and value of the NFTs I acquire. Finding a platform that prioritizes trust and quality is essential for my investment and passion for digital art.»
— DAVID
Bio
Emily is a talented graphic designer with a passion for creating digital art. She dreams of turning her creative skills into a profitable career that allows her to support her family while doing what she loves. Emily is determined to navigate the complexities of the NFT art world and build a name for herself as an artist.
David is a successful entrepreneur with a deep passion for art, especially in the digital realm. He's an avid collector, always on the lookout for the next valuable NFT art piece. David values authenticity and reliability in his art transactions and aims to contribute to the growth of the NFT art market.
Age: 28
Education: Bachelor's Degree in Graphic
Design
Hometown: Miami, Florida
Family: Married
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree in Graphic
Design
Hometown: Miami, Florida
Family: Married
Occupation: Freelance Graphic Designer
Age: 40
Education: Master's Degree in Business Administration
Hometown: New York City, New York
Family: Single, no children
Occupation: Art Collector and Entrepreneur
Education: Master's Degree in Business Administration
Hometown: New York City, New York
Family: Single, no children
Occupation: Art Collector and Entrepreneur
User research: Empathy Maps and User Stories
By understanding Users thoughts, feelings, and motivations, we can better design solutions that address their needs and frustrations, ultimately creating a platform that supports their journey and helps to achieve their goals.
I want to have access to a transparent and secure NFT art marketplace
So that I can confidently discover, acquire, and invest in valuable NFT artworks while promoting authenticity and trust within the NFT art community.
I want to have a user-friendly NFT art marketplace So that I can showcase and sell my digital artworks effectively and generate a sustainable income for my family.
- When I log into the platform, I should find a user-friendly interface that provides easy navigation to discover and explore NFT artworks.
- I want the platform to offer comprehensive information about each NFT artwork, including provenance, artist details, and ownership history.
- The marketplace should integrate robust authentication mechanisms to verify the authenticity of NFT artworks, ensuring that I can invest with confidence.
- It should facilitate secure transactions through blockchain technology, ensuring that the transfer of ownership is transparent and tamper-proof.
- The platform should offer features for tracking and managing my NFT art collection, including real-time value assessments and portfolio analytics.
- I expect the platform to prioritize user data security and privacy, safeguarding my personal and financial information.
- When I log into the platform, I should be able to easily create and manage my artist profile.
- I want the platform to provide clear guidelines on how to mint and list my NFT artworks, ensuring a straightforward onboarding process.
- The marketplace should have a user-friendly interface that allows me to upload high-resolution images of my artworks and provide detailed descriptions.
- I need the platform to offer competitive transaction fees, ensuring that I can maximize my earnings from each sale.
- The platform should include a search and discovery feature that helps me connect with potential collectors and art enthusiasts interested in my style of digital art.
- I expect the platform to have a secure payment gateway integrated with blockchain technology to facilitate secure and transparent transactions.
User StorY:
User StorY:
Acceptance Criteria:
Acceptance Criteria:
User research: Pain points
In conducting user research for the NFT Art Space Store project, several key insights were gathered from both artists like Emily Rodriguez and collectors like David Patterson. These insights highlighted common pain points experienced by all users within the NFT art ecosystem:
- Both artists and collectors expressed frustration with the absence of reliable and user-friendly NFT art marketplaces.
- Users often encounter platforms with varying levels of trustworthiness, leading to concerns about authenticity and security.
- Users stressed the importance of accessible platforms that cater to individuals with varying degrees of familiarity with NFT technology and art.
- Educational resources and guidelines were deemed necessary to help users make informed decisions and navigate the complexities of the NFT art market.
In response to these findings, the NFT Art Space Store project will adopt a user-centered design approach. It will focus on creating a platform that addresses these pain points and aligns with the needs and expectations of both artists and collectors in the NFT art space. The platform aims to foster trust, transparency, and a sense of community while simplifying the user experience and providing educational resources to empower users in the NFT art market.
- Users find it frustrating to navigate through complex and unintuitive user interfaces on certain NFT platforms, hindering their ability to discover, buy, and sell NFT artworks.
- Collectors, in particular, emphasized the importance of transparency regarding the provenance and ownership history of NFT artworks.
- Ensuring a clear and unbroken lineage of ownership was seen as a critical factor in determining the value and authenticity of NFTs.
Lack of Trustworthy Platforms:
Accessibility and Education:
User-Centered Design Approach:
Complex Navigation and User Interfaces:
Transparency and Provenance:
User research: Summary
The user research conducted for the NFT Art Space Store project uncovered valuable insights into the preferences, behaviors, and pain points of the target audience, which includes both artists and collectors in the NFT art ecosystem.
- Diverse User Profiles
- Need for Trust and Authenticity
- Complexity and High Fees
- Accessibility and Education
- Transparency and Ownership History
Digital wireframes
The Digital Wireframes section involves the creation of low-fidelity, schematic representations of the user interface and user experience for the NFT Art Space Store project. These wireframes outline the structure, layout, and functionality of the platform without including detailed design elements.
User profile page
Categories page
Creating Collection and adding NFTs
Usability study: Details
The objective of this usability study is to evaluate the usability and user experience of the NFT Art Space Store's design concepts, with a focus on identifying usability issues and gathering user feedback to inform design improvements.
Objective:
- 60 minutes per participant, including setup, tasks, and post-test interviews.
- remotely via video conferencing tools
- moderated usability study
- Users were asked to perform tasks in a low-fidelity prototype
Methodology:
- Low-fidelity digital wireframes of the NFT Art Space Store.
- Screen recording and session capturing tools.
- Usability testing scenarios and task descriptions.
- A moderator and note-taker.
Materials:
- 12 participants representing a diverse user base, including artists and collectors with varying levels of experience in the NFT art space.
- Age range: 25-45 years.
Participants:
- Introduction;
- Pre-Test Questionnaire;
- Task-Based Testing;
- Post-Task Questionnaire;
- Post-Test Interview;
- System Usability Scale (SUS) Questionnaire;
- Debrief (5 minutes);
Procedure:
Usability study: Findings
The usability study for the NFT Art Space Store designs revealed valuable insights into the user experience and usability of the platform. The findings below are based on participant feedback and observations during the usability testing:
- Authentication Challenges: Some participants experienced difficulty in the authentication process, particularly when verifying the authenticity of NFT artworks. They suggested clearer guidance and visual cues to simplify this process.
- Mobile Responsiveness: The platform's mobile responsiveness was noted as an issue by a few participants. Some tasks were less straightforward to perform on smaller screens, requiring excessive scrolling or zooming.
- Feedback and Confirmation: Participants expressed the need for more immediate feedback and confirmation messages after completing actions, such as listing an artwork or making a purchase. This would provide reassurance that their actions were successful.
- Educational Resources: Several participants suggested the inclusion of educational resources or tutorials for users new to the NFT art space. They felt that this would be particularly helpful for artists unfamiliar with minting NFTs.
Usability Issues:
- Clear Navigation: Participants generally found the platform's navigation to be intuitive and easy to follow. They appreciated the straightforward layout and menu structure.
- Task Success: Most participants successfully completed tasks related to creating artist profiles, searching for NFTs, listing artworks, and making purchases. This indicates that the core functionality of the platform is effective.
- Design Aesthetics: Participants found the design aesthetics visually appealing, with positive comments about the choice of colors, typography, and overall layout.
- Transparency: Participants appreciated the transparency regarding fees and transaction details, which enhanced their trust in the platform.
Positive Findings:
Solution
The final designs of the NFT Art Space Store represent the culmination of a user-centered design process. They incorporate feedback from usability testing, address usability issues, and align with the needs and expectations of artists and collectors in the NFT art space.
Creating NFT
Creating NFT
User account
User account
An adaptive design was created for all devices
Creating Collection and adding NFTs
iOS application design
Usability study: Findings
In the final designs of the NFT Art Space Store, it's essential to prioritize accessibility to ensure that the platform is usable and inclusive for a wide range of users. Here are three key accessibility considerations:
All images, including artwork thumbnails and profile pictures, should include descriptive alt text. Alt text provides a textual description of the image, which is read aloud by screen readers for users with visual impairments. This allows visually impaired users to understand the content and context of images on the platform.
Alt Text for Images:
Ensure that all interactive elements, such as buttons, links, and forms, are fully navigable using keyboard controls. Users with motor disabilities or those who rely on assistive technologies like screen readers often navigate the web using keyboards. Proper keyboard focus and support for "skip to content" links can significantly improve the experience for these users.
Keyboard Navigation:
Pay attention to color choices and contrast ratios to make sure that text and interactive elements have sufficient contrast against their background. This benefits users with low vision or color blindness, as they may have difficulty reading text or distinguishing interface elements if there isn't enough contrast. Following Web Content Accessibility Guidelines (WCAG) for color contrast is essential.
Color and Contrast:
Takeaways
The final designs of the platform prioritize usability, accessibility, and transparency, resulting in an improved user experience for artists and collectors. This will likely lead to higher user satisfaction and engagement. Enhancements in authentication processes and transparency promote trust within the NFT art community. This is crucial for the long-term growth and credibility of the platform. By implementing accessibility considerations, the platform ensures that individuals with disabilities can access and use its features, fostering inclusivity and broadening its user base.
Impact:
Collaboration among designers, developers, and stakeholders is essential for successful project outcomes. Diverse perspectives and expertise contribute to better solutions. The design process often requires adaptation and flexibility.
Overall, this project was a valuable experience, reinforcing the importance of user-centered design, accessibility, and transparency in creating effective and impactful digital platforms.
Overall, this project was a valuable experience, reinforcing the importance of user-centered design, accessibility, and transparency in creating effective and impactful digital platforms.
What I learned:
Let’s connect!