I conducted several user interviews and created personas to understand users' thoughts, goals, and frustrations. And also carried out a competitive audit to identify the strengths and weaknesses of competitors, as well as to determine competitive advantage.
Age: 24
Education: Bachelor's degree
Hometown: Mumbai, India
Family: Single
Occupation: Working
- Accessible Learning
- Skill Enhancement
- Career Growth
- Internet Connectivity
- Data Costs
- Lack of Interaction
Age: 22
Education: Bachelor's degree
Hometown: Belgrade, Serbia
Family: Single
Occupation: Working
Rajesh is a young adult from Mumbai, he needs to undergo training with the opportunity to download training materials in advance because he does not have stable internet.
- Effective Time Management
- Career Advancement
- Technology Management Expertise
«I hope to find an app that allows me to download course materials, videos, and quizzes when I have access to a stable internet connection, so I can continue learning even when offline.»
- Time Constraints
- Lack of Organization
- Technical Challenges
Ana is a young adult from Belgrade who needs to balance work and study, create a suitable schedule of activities to improve her professional skills and move to a new job.
«I need a site that offers flexibility in learning, allowing me to access course materials and resources at my own pace. I value the ability to learn whenever I have a window of free time.»
Rajesh comes from a lower-middle-class family. His parents worked hard to provide him with a good education, which he values immensely. Growing up, he was fascinated by computers and technology, often spending hours tinkering with old computers he managed to acquire.
Ana comes from a close-knit family that values education and hard work. She was the first in her family to attend university, and she's determined to make the most of her opportunities. Ana works as a part-time waitress at a cozy cafe in Belgrade.
Age: 24
Education: Bachelor's degree
Hometown: Mumbai, India
Family: Single
Occupation: Working
Age: 22
Education: Bachelor's degree
Hometown: Belgrade, Serbia
Family: Single
Occupation: Working
The main user group said that they would like to gain additional skills to find better paying jobs. Many interviewees do not have permanent access to the Internet. Many people need to combine work with study; they prefer to study online/offline and create their own schedule.
After a competitive audit, it turned out that none of the competitors provides three opportunities at once: create your own schedule, as well as download lessons and translate them into other languages.